Why Effective Thought Leadership Pieces are Worth the Investment

Although thought leadership is one of the hottest buzzwords in content marketing today, it’s also a somewhat misunderstood term.While many companies are familiar with what it is (if you’re not, click here), there remains to be some confusion revolving around its overall benefit. So, we’ve decided to clear things up and break it down so you can utilize it effectively and competitively. Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy What Makes a Great Thought Leader? Successful thought leaders have three major strengths: Expertise. They don’t just talk the talk: great thought leaders have the skills and knowledge to back it up.Having this edge allows them to craft meaningful content that consistently delivers value. Passion.To be an effective thought leader, you must be passionate and excited about what you do, with a healthy dose of purpose and drive. This also helps with authenticity in your pieces. Authenticity.The best thought leaders have a strong and unique voice that sets them apart from the competition.Everything they say and do reflects their values and what they stand for – so make sure you’re prepared to do that. What’s in It for Me? Done right, thought leadership content can reap multiple rewards for your brand. TakeIT solutions provider Logicalis. They used a thought-leadership approach when they launched a new marketing campaign in the form of an Ebook, scrapping the typical sales-y stuff and focusing on helpful information. It then promoted the Ebook through a series of emails to share that information.By the end of the 12-week campaign, Logicalis had gained $8 million in new business. Content Marketing: Position your business as a leader in your field, and you will find your other content marketing efforts benefit as well. Yep, you can reap the rewards of good thought leadership content long after a piece is published.It’s the gift that keeps on giving. Conversions:Thought leadership content that’s rich in value can help you better connect with potential customers. Not to mention it could lead to a significant boost in conversions. SEO:Authoritative content reigns supreme in Google-land when it comes to SEO ranking. Consistently publishing quality content with your byline attached to it is crucial to building a great online presence for your brand. And, the Google gods will reward you appropriately. I Can Do This. But, How? Now that you’re convinced that your brand needs to jump on the thought-leadership bandwagon, you need to ensure you’re doing it right when you craft your content.That means next-to-no mistakes. According to one survey, 94% of respondents thought less of a company that shared poorly-written content. Here’s a few tips to boost engagement: Simple language:Keep your writing jargon-free, and stick to brief, yet meaningful sentences.If you go on and on without a clear message, readers will think you lack substance. Real solutions:Ok, so you’ve talked about a problem or issue in a meaningful and authoritative way. But, then what? Your readers need to know what to do next. Hot tip: try writing the end of the piece first so you can pack a powerful punch (and a solution). Competitor awareness: Consider subjects that your competitors are talking about. It could be an opportunity to bring a fresh perspective to a pressing issue – further establishing your authority in your industry. Free and easy sharing: Don’t be selfish with your thought leadership content; it should be freely available and easy to share among consumers. Think of it as knowledge-base pieces that educate, inform and deliver value. There’s no doubt that thought leadership – one of the most powerful aspects of content marketing – can be hugely beneficial to a business; that’s why nearly half of content marketers list it as their top business success goal. A strong combination of authentic, passionate and expert content will go a long way to enhancing your company’s reputation, taking your brand to the next level.

All About New Hampshire Colony

All About New Hampshire Colony New Hampshire was one of the 13 original colonies of the United States and was  founded in 1623. The land in the New World was granted to Captain John Mason, who named the new settlement after his homeland in Hampshire County, England. Mason sent settlers to the new territory to create a fishing colony. However, he died before seeing the place where he had spent a considerable amount of money building towns and defenses. Fast Facts: New Hampshire Colony Also Known As: Royal Province of New Hampshire, Upper Province of MassachusettsNamed After: Hampshire, EnglandFounding Year: 1623Founding Country: EnglandFirst Known European Settlement: David Thomson, 1623; William and Edward Hilton, 1623Residential Native Communities: Pennacook and Abenaki (Algonkian)Founders: John Mason, Ferdinando Gorges, David ThomsonImportant People: Benning Wentworth  First Continental Congressmen: Nathaniel Folsom; John SullivanSigners of the Declaration: Josiah Bartlett, William Whipple, Matthew Thornton New England New Hampshire was one of the four New England Colonies, along with Massachusetts Bay, Connecticut, and Rhone Island colonies. The New England colonies were one of three groups comprising the 13 original colonies. The other two groups were the Middle Colonies and the Southern Colonies. Settlers of the New England Colonies enjoyed mild summers but endured very harsh long winters. One advantage of the cold  was that it helped to limit the spread of disease, a considerable problem in the warmer climates of the Southern Colonies.   Early Settlement Under the direction of Captain John Mason and his short-lived Laconia Company, two groups of settlers arrived at the mouth of the Piscataqua River and established two fishing communities, one at the mouth of the river and one eight miles upstream. David Thomson set sail for New England in 1623, with 10 others and his wife, and landed and established a plantation at the mouth of the Piscataqua, near what is Rye called Odiornes Point; it only lasted for a few years. About the same time, London fishmongers William and Edward Hilton set up a colony at  Hiltons Point near Dover. The Hiltons obtained financial support to buy land in 1631, and by 1632, a group of  66 men and 23 women were sent out to the budding colony.  Ã‚  Other early settlements include Thomas Warnertons Strawberry Bank near Portsmouth and Ambrose Gibbons at Newichawannock.   Fish, whales, fur, and timber were important natural resources for the New Hampshire colony. Much of the land was rocky and not flat, so agriculture was limited. For sustenance, settlers grew wheat, corn, rye, beans, and various squashes. The mighty old-growth trees of New Hampshires forests were prized by the English Crown for their use as ships masts. Many of the first settlers came to New Hampshire, not in search of religious freedom but rather to seek their fortunes through trade with England, primarily in fish, fur, and timber. Native Inhabitants The primary tribes of Native Americans living in the New Hampshire territory when the English arrived were the Pennacook and Abenaki, both Algonquin speakers. The early years of English settlement were relatively peaceful. Relations between the groups began to deteriorate in the latter half of the 1600s, largely due to leadership changes in New Hampshire and to problems in Massachusetts that led to a migration of native people into New Hampshire. The town of Dover was a focal point of struggle between the settlers and the Pennacook, where settlers built numerous garrisons for defense (giving Dover the nickname Garrison City that persists today). The Pennacook attack on June 7, 1684, is remembered as the Cochecho Massacre.   New Hampshire Independence Control of the New Hampshire colony changed several times before the colony declared its independence. It was a Royal Province prior to 1641 when it was claimed by the Massachusetts Bay Colony and was dubbed the Upper Province of Massachusetts. In 1680, New Hampshire  returned to its status as a Royal Province, but this lasted only until 1688 when it again became part of Massachusetts. New Hampshire regained independence- from Massachusetts, not from England- in 1741. At that time, the people elected Benning Wentworth as its own governor and remained under his leadership until 1766. New Hampshire sent two men to the First Continental Congress in 1774: Nathaniel Folsom and John Sullivan. Six months before the signing of the Declaration of Independence, New Hampshire became the first colony to declare its independence from England. Josiah Bartlett, William Whipple, and Matthew Thornton signed the Declaration for New Hampshire. The colony became a state in 1788.  Ã‚   Sources and Further Reading Daniell, Jere R. Colonial New Hampshire: A History. University Press of New England, 1981.Morison, Elizabeth Forbes, and Elting E. Morison. New Hampshire: A Bicentennial History. New York: W. W. Norton, 1976.Whitney, D. Quincy. Hidden History of New Hampshire. Charleston, SC: The History Press, 2008.